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Qualcomm已助力《纽约客》(The New Yorker)为今年的“创新者刊”(Innovators Issue)带来一种独特的扩增实境体验。通过从Apple Store或Google Play下载的Uncovr应用,读者可以将前后封面以及特殊广告转化为互动艺术。

杂志的封面由艺术家Christoph Niemann设计,融合了《纽约客》标志性的艺术风格和“隐形”3D元素,读者只有使用手机或平板电脑才能完全体验或“解锁”隐形3D元素。(谁说平面媒体不能玩些小把戏?)


这就是技术之美。它不一定是看得见摸得着的影响。每时每刻,我们都围绕在无数的创新中,虽然肉眼看不到,但在推动未来发展过程中势必会发挥至关重要的作用。相同的概念也在今年年初美国CES消费电子展上面世的Qualcomm Invisible Museum里大放光彩。如同《纽约客》封面一样,Qualcomm Invisible Museum邀请用户探索技术怎样发掘他们生活中隐藏的可能性。


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