Lumicast 照亮更个性化的零售体验之路

Qualcomm 和 Acuity Brands 率先在零售业采用可见光通信(VLC)技术


Qualcomm products mentioned within this post are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

Qualcomm 和 Acuity Brands 率先在零售业采用可见光通信(VLC)技术

早在 2016年,我们发布了革命性的室内定位技术——Qualcomm Lumicast,它彻底改变了照明行业。我们同时也宣布了与包括 Acuity Brands 和 GE 在内的制造商进行商业化合作,部署采用 Lumicast 技术的LED 照明设备和服务。现在近一年的时间过去了,我们已经取得了显著的进展,Lumicast 有望在接下来几个月的时间里,部署到北美数百家零售店铺中。

Qualcomm Lumicast 致力于提供精确度达厘米级(5-10 厘米)的精准定位信息。该位置信息可以通过多种方式在室内进行应用,以提高运营效率并改善消费者的购物体验。例如了解顾客的交通方式、确认店内的热点、对货架上的存货进行连续自动监测、室内导航、提供产品信息、为消费者提供相关优惠券等等。

LED 设备能够发出可见光,并通过感应器和蓝牙技术放大以后,由顾客的智能手机进行解码。因此,制造商可以根据顾客的兴趣提供优惠券、帮助人们在商店内更方便地找到所需产品,并创建购物清单。


率先采用 Lumicast 产品的是 AcuityBrands,是世界领先的室内外照明及能源管理解决方案提供商之一。作为产品线涵盖个人设备和智能网络系统的提供商,Acuity 致力于帮助零售商节约能源、维护成本、更好地进行运营决策以及提供更好的室内定位服务。

在今年的 Shoptalk 大会上,Acuity Brands 将会展示采用高通 Lumicast 产品的全新室内定位应用案例。该产品可以提高办公效率、提醒员工关注店内比较繁忙的区域、当货品进入限制区域时发出警报。

关注微博或扫描下方二维码关注微信公众号(ID:Qualcomm_China),了解更多 Qualcomm 资讯。


Opinions expressed in the content posted here are the personal opinions of the original authors, and do not necessarily reflect those of Qualcomm Incorporated or its subsidiaries ("Qualcomm"). The content is provided for informational purposes only and is not meant to be an endorsement or representation by Qualcomm or any other party. This site may also provide links or references to non-Qualcomm sites and resources. Qualcomm makes no representations, warranties, or other commitments whatsoever about any non-Qualcomm sites or third-party resources that may be referenced, accessible from, or linked to this site.

Qualcomm 员工

©2021 Qualcomm Technologies, Inc. and/or its affiliated companies.

沪公网安备 31011502004712 号


References to "Qualcomm" may mean Qualcomm Incorporated, or subsidiaries or business units within the Qualcomm corporate structure, as applicable.

Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses. Qualcomm products referenced on this page are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

Materials that are as of a specific date, including but not limited to press releases, presentations, blog posts and webcasts, may have been superseded by subsequent events or disclosures.

Nothing in these materials is an offer to sell any of the components or devices referenced herein.