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Qualcomm任命Penny Baldwin为高级副总裁兼首席营销官

2017年10月18日圣迭戈

Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.

2017年10月17日,圣迭戈——Qualcomm Incorporated( NASDAQ: QCOM)今日宣布Penny Baldwin加入公司担任高级副总裁并兼任首席营销官(CMO),直接向公司首席执行官史蒂夫·莫伦科夫汇报。

Baldwin拥有超过35年的市场营销和品牌营销专业积累,以及在不同市场营销领域及多个全球领先的营销传播团队的全面经验。在其职业生涯中,Penny曾与多家世界500强品牌合作,包括微软、英特尔、甲骨文、AMD、NetApp和惠普,并曾获得Clios、金狮奖、艾美奖等大量创意和行业奖项。

Qualcomm Incorporated首席执行官史蒂夫·莫伦科夫表示:“我非常欢迎Penny加入Qualcomm,也十分期待与Penny共事。Penny的丰富经验将帮助我们继续推动市场营销相关工作,这对Qualcomm提升在全球的业务及声誉,展示我们广泛技术解决方案至关重要,并将为我们的发展路线图和未来愿景注入信心。”

在加入Qualcomm之前,Baldwin曾担任英特尔副总裁兼全球品牌战略管理总经理,负责英特尔的全球品牌战略、定位和声誉的发展与管理。Baldwin同时还负责全球的合作伙伴市场营销、新技术事业部(New Technology Group)和体育营销方面的业务。在加入英特尔之前,Baldwin曾担任McAfee执行副总裁兼首席营销官。此前,她曾在多家公司担任高级领导职务,包括雅虎、Young & Rubicam、Arnold Worldwide、McCann-Erickson和奥美集团等。

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